area on a computer where web pages are stored temporarily. When the
page is requested again, rather than being downloaded over the Internet
connection, the page is retrieved from the cache. This saves on bandwidth.
This behavior can also be set as a preference in the browser.
Response Team. This team attempts to track down hackers who cause
widespread damage on the Web by their activities.
acronym stands for Common Gateway Interface, and is a set of standards
by which servers communicate with external programs. A HTML form hands
off data to a CGI script running on a server. The script processes
the form data and generates a response.
refers to the action of actually clicking on an ad. Advertisers assume
that when a link is clicked, the person who clicks will actually move
(click-through) from the page with the ad to the page that the ad
is the ratio of the number of times and ad is clicked divided by the
number of times an ad is viewed.
speed of the connection (the bps -- bits per second) that determines
the rate information can be transferred from the Internet to a particular
computer. This depends on the type of connection, i.e. modem, cable,
the rate of goal achievement. It could be used to mean the number
of orders or leads that are generated from an ad.
cookie is a small text string that is placed on a computer. When an
Internet browser fills out information in a form, when the browser
returns to the site, an application checks for the existence of a
cookie. If one is found, the information that the user submitted on
the form can be retrieved from the database. If a user submits information,
this allows their subsequent visits to the same area to be tracked.
Although several Internet applications are dependent on cookies, their
use can be disabled in the browser application. For more information
per click (CPC)
method of charging for an ad depending on the number of times the
ad is clicked.
per lead (CPL)
method of charging for an ad depending on the number of leads that
are derived from the ad.
per sale (CPS)
method that determines the price of an ad by the number of sales that
small utility that counts the number of visits to a web page.
(cost per thousand)
method of pricing an Internet ad that depends on the number of times
the ad is viewed. Literally the cost/thousand times an ad appears
on a page that is requested by a browser, whether or not the ad produces
(Cascading Style Sheets)
method that allows styles to be defined in the Head tag or in an external
file. This allows for the separation of content and presentation.